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    Marketing Exam Questions?

    To help students prepare thoroughly for marketing and management exam, students can go through these questions and get best help from these.

    Marketing Exam Questions

    Q. Which of the following techniques was suggested by Freud to trace a person's motivations from the stated instrumental ones to the more terminal ones?

    1. Selective attention
    2. Laddering
    3. Role playing
    4. Word association
    5. Casting

    Ans. Laddering
    Marketing Exam Questions

    Q. ____ is the set of forces that causes people to engage in one behavior rather than some alternative behavior.

    1. Motivation
    2. Task identity
    3. Equilibrium.
    4. Autonomy
    5. Activity

    Ans. Motivation
    Marketing Exam Questions

    Q.____ theory teaches marketers that they can build demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement.

    1. Psychological
    2. Economic
    3. Learning.
    4.Demographic
    5. Demand

    Ans. Learning

    Marketing Exam Questions

    Q.Cognitive psychologists believe that memory is ____, so that once information becomes stored in memory, its strength of association decays very slowly.

    1. extremely durable
    2. somewhat collective
    3.highly perceptual
    4. highly communicative
    5. often reflective

    Ans. extremely durable

    Marketing Exam Questions

    Q.___ accounting refers to the manner in which consumers code, categorize, and evaluate financial outcomes of choices.

    1. Mental
    2. Cost
    3.Factual
    4. Behavioral
    5. Financial

    Ans. Financial

    Marketing Exam Questions

    Q.Which of the following techniques was suggested by Freud to trace a person's motivations from the stated instrumental ones to the more terminal ones?

    1. selective attention
    2. laddering
    3.role playing
    4. casting
    5. word association

    Ans. laddering

    Marketing Exam Questions

    Q.__ risk occurs if the product fails to perform up to expectations.

    1. Financial
    2. Psychological
    3.Physical
    4. Social
    5.Functional

    Ans. Functional

    Marketing Exam Questions

    Q.Jose and Erika have just divorced. Which of the following demographic segmentation subsegment formats might be used by marketers to reach Jose or Erika?

    1. age segment
    2. life stage
    3.personality type
    4. social class
    5.benefits

    Ans. life stage

    Marketing Exam Questions

    Q.Which of the following is NOT an example of a descriptive characteristic used to define segments?

    1. consumer psychographics
    2. consumer geography
    3.family life cycle
    4. consumer responses to benefits
    5.consumer demographics

    Ans. consumer geography

    Marketing Exam Questions

    Q.Which of the following best represents the chief advantage of pursuing a selective specialization multisegment strategy?

    1. It is a low-cost strategy.
    2. It diversifies the firm's risk.
    3.It creates synergy between markets.
    4.It makes the company almost bulletproof to competitors' actions.
    5.It treats all buyers the same and, therefore, lowers promotion costs.

    Ans.It diversifies the firm's risk.

    Marketing Exam Questions

    Q.To meet the ____ criterion of useful market segments, it must be possible to formulate effective programs for attracting and serving the segments.

    1.Substantial
    2.Accessible
    3.differentiable
    4.actionable
    5.measurable

    Ans.actionable

    Marketing Exam Questions

    Q.Those who favor localized marketing see national advertising as wasteful because it ____.

    1.gets too up close and personal with consumers
    2.drives up manufacturing and marketing costs by reducing economies of scale
    3.magnifies logistical problems
    4.fails to address local needs
    5.sends conflicting marketing messages

    Ans.fails to address local needs

    Marketing Exam Questions

    Q.A ____ offering consists of two parts: a naked solution and discretionary options.

    1.horizontal market
    2.differentiated market
    3.flexible market
    4.rigid market
    5.vertical market

    Ans.flexible market

    Marketing Exam Questions

    Q.Volkswagen concentrates on the small-car market and Porsche on the sports car market. These would be examples of what is called ____.

    1.full market coverage
    2.market specialization
    3.product specialization
    4.single-segment concentration
    5.selective specialization

    Ans.single-segment concentration

    Marketing Exam Questions

    Q.Which of the following statements about market segmentation is true?

    1.It is a process of identifying and profiling distinct groups of buyers who differ in their needs and wants.
    2.It is a process of creating an image or identity of the product in the minds of the target market.
    3.It involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market.
    4.It is the quality of how marketers go to market with the goal of optimizing their spending to achieve good results.
    5.It is a process of evaluating each segment's attractiveness and selecting one or more to enter.

    Ans.It is a process of identifying and profiling distinct groups of buyers who differ in their needs and wants.

    Marketing Exam Questions

    Q.In ____ marketing, the firm ignores segment differences and goes after the whole market with one offer.

    1.mass
    2.differentiated
    3.niche
    4.guerrilla
    5.segmented

    Ans.mass

    Marketing Exam Questions

    Q.Rock band Foo Fighters created a digital street team that sends targeted e-mail messages to members who receive exclusive news, previews, and opportunities to win prizes. The Foo Fighters are using ____ to reach Generation Y.

    1.online buzz
    2.unconventional sports
    3.computer games
    4.cool events
    5.student ambassadors

    Ans.online buzz

    Marketing Exam Questions

    Q.The three criteria that determine whether a brand association can truly function as a point-of-difference are ____.

    1.comparability, authenticity, deliverability
    2.desirability, peculiarity, deliverability
    3.desirability, deliverability, differentiability
    4.differentiability, authenticity, desirability
    5.deviance, peculiarity, deformity

    Ans.deviance, peculiarity, deformity

    Marketing Exam Questions

    Q.A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following?

    1.The soap is one-quarter cleansing cream.
    2. The soap brand has global presence.
    3.Dove products include bar soaps and shampoos.
    4.The brand has recently launched soap for men.
    5.Dove soap helps users have softer skin.

    Ans.Dove soap helps users have softer skin.

    Marketing Exam Questions

    Q. Q.Points-of-____ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands.

    1.difference
    2. parity
    3.presence
    4.inflection
    5.divergence

    Ans.parity

    Marketing Exam Questions

    Q. Q .Which of the following is NOT one of the specific branding guidelines for small businesses?

    1.Creatively conduct low-cost marketing research.
    2. Use a trial-and-error approach.
    3.Focus on building one or two strong brands based on one or two key associations.
    4.Leverage as many secondary associations as possible.
    5.Create buzz and a loyal brand community.

    Ans.Use a trial-and-error approach.

    Marketing Exam Questions

    Q. Q .Which of the following is an example of image differentiation?

    1.RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores.
    2. Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them.
    3.JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors.
    4.The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel.
    5.Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard

    Ans.The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel.

    Marketing Exam Questions

    Q. The result of positioning is the successful creation of ____, which provides a cogent reason why the target market should buy the product.

    1.employee value proposition
    2. a customer-focused value proposition
    3.an award-winning promotional campaign
    4.a demand channel
    5.everyday low pricing

    Ans.a customer-focused value proposition

    Marketing Exam Questions

    Q. ___ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market.

    1.Commercialization
    2. Launching
    3.Valuation
    4.Pricing
    5.Positioning

    Ans.Positioning

    Marketing Exam Questions

    Q. __ are visual representations of consumer perceptions and preferences.

    1.Brand narratives
    2. Share of mind variables
    3.Perceptual maps
    4.Exemplars
    5.Points-of-parity

    Ans.Perceptual maps

    Marketing Exam Questions

    Q. Perdue's cogent reason why a target market should buy its chicken is "More tender golden chicken at a moderate premium price," also known as its ____.

    1.customer-focused value proposition
    2. competitive frame of reference
    3.points-of-parity
    4.straddle positioning
    5. perceptual map

    Ans.customer-focused value proposition

    Marketing Exam Questions

    Q. Which of the following types of differentiation relates to companies having better-trained personnel who provide superior customer service?

    1.channel differentiation
    2.product differentiation
    3.employee differentiation
    4.image differentiation
    5.services differentiation

    Ans.employee differentiation

    Marketing Exam Questions

    Q. ___ describes the product's look and feel to the buyer; it has an advantage of creating distinctiveness that is difficult to copy.

    1.Style
    2.Design
    3.Conformance
    4.Durability
    5.Reliability

    Ans.Style

    Marketing Exam Questions

    Q. Ideal ____ would exist if users could fix the product themselves with little cost in money or time.

    1.durability
    2.design
    3.style
    4.reliability
    5.reparability

    Ans.reparability

    Marketing Exam Questions

    Q. A customer judges a product offering by three basic elements: product features and quality, services mix and quality, and ____.

    1.availability
    2.performance
    3.price
    4.tangibility
    5.utility

    Ans.price

    Marketing Exam Questions

    Q. Buyers expect products to have high ____, which is the degree to which all produced units are identical and meet promised specifications.

    1.form
    2.performance quality
    3.conformance quality
    4.durability
    5.compatibility

    Ans.performance quality

    Marketing Exam Questions

    Q. In increasingly fast-paced markets, price and technology are not enough. ____ is the factor that will often give a company its competitive edge and is defined as the totality of features that affect how a product looks, feels, and functions in terms of customer requirements.

    1.Style
    2.Design
    3.Conformance
    4.Reliability
    5.Performance

    Ans.Design

    Marketing Exam Questions

    Q. Ideal ____ would exist if users could fix the product themselves with little cost in money or time.

    1.reparability
    2.style
    3.durability
    4.design
    5.reliability

    Ans.reparability

    Marketing Exam Questions

    Q. Because ____ are purchased frequently, marketers should make them available in many locations, charge only a small markup, and advertise heavily to induce trial and build preference.

    1.nondurable goods
    2.services
    3.specialty goods
    4.durable goods
    5.unsought goods

    Ans.nondurable goods

    Marketing Exam Questions

    Q. In increasingly fast-paced markets, price and technology are not enough. ____ is the factor that will often give a company its competitive edge and is defined as the totality of features that affect how a product looks, feels, and functions in terms of customer requirements.

    1.Reliability
    2.Design
    3.Performance
    4.Conformance
    5.Style

    Ans.Design

    Marketing Exam Questions

    Q. A ____ is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas.

    1.benefit
    2.process
    3.function
    4.product
    5.structure

    Ans.product

    Marketing Exam Questions

    Q. For price discrimination to work ____.

    1.the extra revenue derived from price discrimination must not exceed the cost of segmenting and policing the market
    2.members in the lower-price segment must be able to resell the product to the higher-price segment
    3.the practice must not breed customer resentment and ill will
    4.the market must be segmentable and the segments must show similar intensities of demand
    5.competitors must be able to undersell the firm in the higher-price segment

    Ans.the practice must not breed customer resentment and ill will

    Marketing Exam Questions

    Q. __ reward dealers for participating in advertising and sales support programs.

    1.Functional discounts
    2.Quantity discounts
    3.Rebates
    4.Trade discounts
    5.Promotional allowances

    Ans.Promotional allowances

    Marketing Exam Questions

    Q. A(n) ____ is an extra payment designed to gain reseller participation in special programs.

    1.allowance
    2.functional discount
    3.seasonal discount
    4.discount
    5.quantity discount

    Ans.allowance

    Marketing Exam Questions

    Q. Everyday low pricing is most suitable if ____.

    1.consumers are willing to perform activities such as clip coupons to avail of discounts
    2.consumers tend to associate price with quality
    3.the cost of conducting frequent sales and promotions is high
    4.customers are insensitive to changes in price
    5.consumers have sufficient time to find the best prices

    Ans.the cost of conducting frequent sales and promotions is high

    Marketing Exam Questions

    Q. When a company introduces a product at a high price and then gradually drops the price over time, it is pursuing a ____ strategy.

    1.market-penetration pricing
    2.loss-leader pricing
    3.value-pricing
    4.switching cost
    5.market-skimming pricing

    Ans.market-skimming pricing

    Marketing Exam Questions

    Q. Identify the channel function that constitutes both backward and forward flow.

    1.storage of physical goods
    2.obtaining funds for financing
    3.persuasive communication
    4.movement of physical goods
    5.overseeing actual transfer of ownership

    Ans.obtaining funds for financing

    Marketing Exam Questions

    Q. Which of the following is a major advantage of adding more channels for selling?

    1.It helps the company increase its market coverage.
    2.It results in economies of scale.
    3.It reduces the likelihood of channel conflict.
    4.It helps the company reduce its fixed costs.
    5.It is the best strategy for selling low-involvement consumer products.

    Ans.It helps the company increase its market coverage.

    Marketing Exam Questions

    Q. Which of the following entities is present in a zero-level marketing channel?

    1.jobbers
    2.consumers
    3.retailers
    4.wholesalers
    5.brokers

    Ans.consumers

    Marketing Exam Questions

    Q. Which of the following activities is a reverse-flow channel of marketing?

    1.product recycling
    2.customer order placement
    3.finished goods storage
    4.materials ordering
    5.raw materials movement

    Ans.product recycling

    Marketing Exam Questions

    Q. __ channel conflict occurs between channel members at the same level.

    1.Horizontal
    2.Administrative
    3.Multichannel
    4.Vertical
    5.Contractual

    Ans.Horizontal

    Marketing Exam Questions

    Q. A(n) ____ appeal is a creative strategy that elaborates on a nonproduct-related benefit or image.

    1.rational
    2.logical
    3.transformational
    4.informational
    5.reasonable

    Ans.transformational

    Marketing Exam Questions

    Q. Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor via print, broadcast, network, electronic, and display media?

    1.direct marketing
    2.personal selling
    3.sales promotion
    4.public relations
    5.advertising

    Ans.advertising

    Marketing Exam Questions

    Q. According to the hierarchy-of-effects model, which of the following corresponds to the affective stage that a buyer passes through?

    1.attention
    2.adoption
    3.conviction
    4.reception
    5.exposure

    Ans.conviction

    Marketing Exam Questions

    Q. Which of the following personal communication channels consist of company salespeople contacting buyers in the target market?

    1.social channels
    2.expert channels
    3.informal channels
    4.independent channels
    5.advocate channels

    Ans.advocate channels

    Marketing Exam Questions

    Q. ___ is an element of the marketing communications mix that involves people-to-people oral, written, or electronic communications that relate to the merits or experiences of purchasing or using products or services.

    1.Sales promotion
    2.Public relations
    3.Word-of-mouth marketing
    4.Advertising
    5.Personal selling

    Ans.Word-of-mouth marketing

    Marketing Exam Questions

    Q. A winning formula for many ____ brands is craftsmanship, heritage, authenticity, and history, often critical to justifying a sometimes extravagant price.

    1.nondurable
    2.luxury
    3.ingredient
    4.design
    5.durable

    Ans.Word-of-mouth marketing

    Marketing Exam Questions

    Q. The way the user performs the tasks of getting and using products and related services is the user's total ____.

    1.consumable system
    2.augmented system
    3.consumption system
    4.consistent use system
    5.potential system

    Ans.consumption system

    Marketing Exam Questions

    Q. The ____ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.

    1.width
    2.composition
    3.depth
    4.length
    5.consistence

    Ans.consistence

    Marketing Exam Questions

    Q. If the Ford GT is designed to accelerate to 50 miles per hour within 10 seconds, and every Ford GT coming off the assembly line does this, the model is said to have high ____.

    1.durability
    2.interoperability
    3.compatibility
    4.conformance quality
    5.reliability

    Ans.conformance quality

    Marketing Exam Questions

    Q. The five product levels constitute a ____. At each level more customer value is added.

    1.customer value-hierarchy
    2.business model
    3.value grid
    4.demand chain
    5.product line

    Ans.customer value-hierarchy

    Marketing Exam Questions

    Q. A company does not set a final price until the product is finished or delivered. This is known as ____.

    1.the shallow-pockets trap
    2.special-event pricing
    3.time pricing
    4.delayed quotation pricing
    5.an escalator clause

    Ans.delayed quotation pricing

    Marketing Exam Questions

    Q. When hotels, motels, and airlines offer discounts in slow selling periods, they are said to be offering ____.

    1.trade-in allowances
    2.functional discounts
    3.trade discounts
    4.quantity discounts
    5.seasonal discounts

    Ans.seasonal discounts

    Marketing Exam Questions

    Q. A company that is looking to maximize its market share would do well to follow ____ pricing.

    1.market-skimming
    2.target-return
    3.survival
    4.markup
    5.market-penetration

    Ans.market-penetration

    Marketing Exam Questions

    Q. Companies who believe that higher sales volume leads to lower unit costs and higher long-run profits are attempting to ____.

    1.merely survive in the market
    2.maximize their current profits
    3.maximize their market share
    4.skim the market
    5.become a product-quality leader

    Ans.maximize their market share

    Marketing Exam Questions

    Q. Companies who believe that higher sales volume leads to lower unit costs and higher long-run profits are attempting to ____.

    1.merely survive in the market
    2.maximize their current profits
    3.maximize their market share
    4.skim the market
    5.become a product-quality leader

    Ans.maximize their market share

    Marketing Exam Questions

    Q. Which of the following covers payment terms and producer guarantees?

    1.conditions of sale
    2.territorial rights
    3.exclusive dealings
    4.mutual services
    5.pricing policies

    Ans.conditions of sale

    Marketing Exam Questions

    Q. Exclusive dealing arrangements are mainly used by companies looking for an edge in markets increasingly driven by ____.

    1.product variety
    2.price
    3.spatial convenience
    4.add-on services
    5.efficiency

    Ans.price

    Marketing Exam Questions

    Q. Which marketing channel is associated with the highest value added per sale?

    1.distributors
    2.retail stores
    3.Internet
    4.sales force
    5.telemarketing

    Ans.sales force

    Marketing Exam Questions

    Q. Which marketing channel is associated with the highest value added per sale?

    1.distributors
    2.retail stores
    3.Internet
    4.sales force
    5.telemarketing

    Ans.sales force

    Marketing Exam Questions

    Q. ___ call(s) for the producer to establish a schedule of discounts and allowances that intermediaries see as equitable and sufficient.

    1.Mutual services
    2.Territorial rights
    3.Exclusive dealings
    4.Price policy
    5.Tying agreements

    Ans.Price policy

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